The interactions between a CRM business and its clients aren’t just one-time business transactions: they are an ongoing relationship that must be established, cultivated, and maintained. CRM firms and departments tend to place far more emphasis on client acquisition rather than on client retention — but this may be a business mistake!
Join us on Thursday, August 14 at 2:00 pm EDT for Acquisition v. Retention: Strengthening the Firm-Client Relationship to find out why, and how to extend the “lifetime” of your clients. Attendees will learn how to calculate the cost of acquisition, cost of retention, customer lifetime value, and the amount you should be investing in your customers to increase your profitability and value. You will also learn how to identify at-risk clients before it is too late and some things you can do to win back clients that do leave your firm.
As always, ACRA members enjoy the firm-wide registration benefit – once one person pays for a registration for the live session, all other employees can attend for no additional cost.
Register NOW to reserve your spot!