Optional 2018 Conference Event:
Performance Management Workshop

Add-On Workshop: Leading Effective Performance Conversations
Thursday, September 6, 2018; 1:00–5:00pm
$175.00 per attendee

Many CRM practitioners receive extensive education in our technical fields but we enter the workforce inadequately trained on the topics of business, economics, and especially human resources. This is particularly true when it comes to having frank dialogues with our staff—each person reacts differently to feedback, and the importance of a successful dialogue is imperative to company operation. There is an art to leading healthy and constructive conversations about employee performance, and attendees at this workshop will work together to master this craft. During an interactive workshop setting, we will explore the following key topics:

  • What is performance management?
  • Understanding human behavior
  • Communication styles and preferences
  • Application of feedback and coaching models
  • The neuroscience of emotion and leading challenging conversations

The workshop will be led by Maggie Frye, the Founder and a Principal Consultant for Core Consulting Group which she started in 2014 after leaving her role in global talent management at a Cincinnati-headquartered education technology company. She has enjoyed a meaningful career in organizational development, human resources, and communication—helping to build strong, able leaders and effective business practices.

Questions? Contact workshop moderator Cinder Miller.



ACRA Headquarters
2101 L Street NW, Suite 800
Washington, D.C. 20037

Local: 202-367-9094
FAX: 866-875-6492
Email: Headquarters


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